"Marketing has really taken a backwards step. We’re still doing marketing the way we were doing it 50 years ago, and everything else has moved forward…. We’re still spending a lot of money broadcasting and creating a brand, but brand today is created by what you’re associated with…. I think marketing is remiss, in that it’s still relying on the old ways, and not experimenting with the new."
Marketing Guru Regis McKenna – in an Interview with PodTech.net
Translation: It's not effective for marketeers to "throw money at the problem" - we're going to have to use our noodles and come up with a way to get in with the in crowd...
Action: Well? You tell me. Here's what I pitched to work:
Technology Marketing 2.0: The Case for a Social Media Strategy
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