User Generated Content - Unintentional Selling Tools Can be Very Powerful

My MBA class made this video to introduce the incoming class to the EMBA experience. Note - I am *not* in it, I got an evil stomach thing on the day of my scene.



In just a short time, it clearly relates our core values and some key points about the program:

• we work very hard
• we have no life while school is in session
• we're very team-oriented
• we're supportive
• we also have a really good time

The video is also a fantastic marketing tool - (which was not lost on the administration). While it's not formal enough to post it on the school website, you can easily imagine them making a reference to it when talking to prospective students. And the fact that it is *not* formal and that it is consumer generated makes the testament so much more powerful.

How could other companies leverage this concept? It's not hard to imagine:

• Show us a new way to use our product
• Show us a day in the life of you and our product
• User-generated "how to" videos
• And so much more...