more questions than answers - PM Series

After a fabulous weekend of trying to sit still and pay attention (MBA Class Weekend!), I spent several more hours yesterday sitting at my kitchen table. I began digging into the spec for the "new ecommerce site."

Let me preface this discussion with two items.

1. I've decided not to call them by name until we launch, just to protect the innocent.
2. The proptype site, when aligned with the comments the founders sent me, illustrate a prime example of a good idea gone awry. Everyone thought they were on the same page (I suppose) but they just so weren't. And then, when the prototype was delivered, angst and anxiety and anger ensued.

You say potato, I say patato, whatever, it's fine when you're talking accents. But a lot less fine when you are talking deadlines, money, and entrepreneurial vision.

I'll be working on that spec now.