What was everyone thinking?

I've been MIA lately with finals and other goings on... but now all that's behind me and I'm back to blogging.

So this is old news, but very soon after Beacon's launch and subsequent campaign against Facebook's extremely bad judgment, Beacon has been changed. While is this all well and good, I simply cannot get over why and how the program got launched in its initial state. Not only did Facebook folks have to think it was a good idea, but advertisers did too! It just seems like someone, somewhere along the chain would have said: this program is seriously going to violate users' privacy (not to mention spoil a lot of Christmas surprises).

Word on the internet is that the program left such a bad taste in advertiser's mouths, they are reluctant to use it now, even in its newly respectable form.

Trust is a very hard thing to gain, and a very easy thing to lose.