Have you noticed that Valleywag forgoes some ad revenue and instead posts art on its pages (typically bottom right).
I saw this artist: Carissa Couch on the site today - her Barbie art is fantastic. Seriously. You need to click on that link. Silly + talent!
We used to have a small gallery in our interactive office back around the turn of the century (I do love saying that... the century part... not the "used to office part.") "Turn of the century" makes it sound like I'm a zillion years old.
Friday, March 16, 2007
Tuesday, March 13, 2007
Hi, I'm Bob and this is my best friend Nike Air
JupiterResearch just released a new report, "Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape." For those who have been paying attention over the last few years, nothing in it is a big surprise. However, the report does give quantitative credibility to those initiatives we (who do not live under rocks) have known to be true for some time.
The summary: if social networking is a party, it's about to be sponsored by marketing tools everywhere. They can smell money, and they are on it.
The old marketing idea of "making the brand your customer's friend," well, it just goes one step further in the social networking space... the brand can actually BE your friend. Just add Coke or Pepsi as your literal MySpace friend and there you go. You're in with the in crowd.
In addition to documenting the viability of this new venue, Jupiter found that, "30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement," something an Austin startup, BazaarVoice - also quantified about a year ago.
Nothing here is groundbreaking, but it does mean that social networking and the Web 2.0 way of thinking is gaining some real credibility. You can now officially sell it to your boss and budget-doler-outers.
Now, what I really look forward to is some really innovative campaigns/implementations.... come on... impress me!
The summary: if social networking is a party, it's about to be sponsored by marketing tools everywhere. They can smell money, and they are on it.
The old marketing idea of "making the brand your customer's friend," well, it just goes one step further in the social networking space... the brand can actually BE your friend. Just add Coke or Pepsi as your literal MySpace friend and there you go. You're in with the in crowd.
In addition to documenting the viability of this new venue, Jupiter found that, "30 percent of frequent social networkers trust their peers' opinions when making a major purchase decision, but only 10 percent trust an advertisement," something an Austin startup, BazaarVoice - also quantified about a year ago.
Nothing here is groundbreaking, but it does mean that social networking and the Web 2.0 way of thinking is gaining some real credibility. You can now officially sell it to your boss and budget-doler-outers.
Now, what I really look forward to is some really innovative campaigns/implementations.... come on... impress me!
Obligatory SXSW Post
Kathy Sierra's talk at SXSWi focused specifically on how you can improve help for users by helping them find the right context when they are confused. Most context-sensitive help assumes that the user is in the right place when they access the help. But the fact is, the reason they need help is because they're in the wrong place. One very practical suggestion for doing this--capture some real conversation between a user and a support person where the support person is troubleshooting and therefore narrowing down the problem. Her related post on "The Best User Manuals EVER" discusses this in more detail.
SXSW is mind-boggling. I'm soooo not the social creature and am largely just absorbing information rather than participating in the party scene. I've seen some phenomenal panels (some not so phenomenal ones too).
(p.s. I'm probably not the ideal blogger, needing to periodically tune out of e-mail and computers altogether. I've met some delightfully unconnected people this week. They are immersed in technology but their lives aren't absorbed by it.)
SXSW is mind-boggling. I'm soooo not the social creature and am largely just absorbing information rather than participating in the party scene. I've seen some phenomenal panels (some not so phenomenal ones too).
(p.s. I'm probably not the ideal blogger, needing to periodically tune out of e-mail and computers altogether. I've met some delightfully unconnected people this week. They are immersed in technology but their lives aren't absorbed by it.)
Subscribe to:
Posts (Atom)
