In this process, I've noticed a lot of situations that pertain directly to what I'm doing professionally, that is, behavioral optimization of the online experience.
For example, when I go to buy a car, and the salesperson says, "everyone loves this car... it's a top seller." I find, (borrowing the sage term of Playboy Playmates...) this is a turn off. Note: I drive a large European wagon. I am single and childless. I don't do what other people do.
Ok then. What I do like is, "What kind of car can I show you. Do you have any questions? Let me answer them." The astute saleperson knows I'm not up for any bs... and that I've done my homework. How do they know this?
They know this by the way I act when I get to the dealership.
When a salesperson talks to me like this, it makes me feel all happy inside. It makes me want to spend time with him, and give him large sums of money. It makes me feel rapport.
When people are on your website shopping, you can tell what kind of shopper they are by... wait for it... the way they act when they are on your
You want to know more don't you? I know you do. Tune in tomorrow...and I'll tell you what I've seen working lately...
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