Building Community, Building Brand

It's a strange thing to start a new blog. Hi everyone (everyone everyone everyone). Ah, the echo of no readers on a new blog. But hopefully we can fix that soon. I've been blogging over on Live Journal for several zillion years, but this blog promises to be more professional and more well... topical: thus the name. So here we go.

Today's tidbit: Toyota has created a "MySpace" like site for hybrid owners.

From the article....

"Toyota's more than 600,000 hybrid owners are very passionate about their vehicles and the reasons they drive them," Gregg Benkendorfer, National Manager of Media Strategy and Digital Marketing for Toyota, said in a prepared statement. "The new community site taps into that excitement by letting users visually represent themselves through graphic art and video."

Brilliant? Not really. It just makes a lot of sense. I can't see people going back there again and again to talk about their cars, but the site will surely generate a lot of buzz and a ton of content and ideas for new campaigns....